Joint Venture:
A joint
venture refers to a new organization established by two or more organizations.
It is an agreement where two or more firms hold eqity capital in a venture. In this venture, all the
partner-firms have some degree of control. The equity arrangement between
independent enterprises result in the creation of a new organizational entity.
This means that the sponsoring organizations form a separate organization and
have shared ownership in the newly-created organization. The partner-companies
own the newly created firm. To form a joint venture, at least two firms must
agree to jointly establish a new firm. Joint venture is preferred when two or
more firms lack necessary component for success in a new business. In the case
of construction of Bangabandhu Setu (Jamuna Bridge), for instance, no single
construction firm had necessary resources to construct the bridge
single-handedly. The solution was a set of joint ventures. There are many joint
ventures in Dhaka Export Processing Zone (EPZ) and Chittagong EPZ, both
national and international. Many companies like joint ventures to overcome
resource constraints and/or take advantage of the distinctive competencies of
the partner-companies. There are many countries like India where the government makes it
mandatory for the foreign companies to do business on joint ownership basis.
This is done to reduce `threat of foreign domination and enhance skills,
employment, growth, and profits of local businesses.
Situations
Suitable for Joint Venture:
The
following situations are suitable for joint venture:
1.
All the situations suitable for strategic partnerships.
2.
A business activity where pursuing an opportunity is complex
or risky. If any business opportunity seems to be very complex or risky or even
uneconomical for a single firm, a joint venture is a good way to undertake hat
opportunity.
3.
A situation where pursuing an opportunity requires unique
competencies. Many business opportunities require unique types of competences
of a broader range of know-how. When a firm does not have such competencies or
know-how, it can go for joint venture with another firm having the same. Thus,
they can jointly pool the resources and competencies to embark on pursuing the
business opportunities.
4.
Where entry to a foreign market needs local foreign partner
in some countries it may be difficult for multinational companies to enter for
business purposes. The difficulty in entry may arise from restrictions by the
government or local culture and socio-political situations. In such a
situation, a firm must secure a local partner to gain entry into the desired
local market.
Difficulties
that may arise when two ore more firms from Joint venture:
A joint
venture strategy offers many opportunities, no doubt. But it is not without
drawbacks. Let us highlight some of the major difficulties with his strategy:
·
Complicacies arise in dividing the share of control between
the partners. The partners in joint venture may have controversies over the
role each would play in the organization and also over the extent of control in
the organizational affairs.
·
The partner-companies run the risk of giving technical
know-how away to their counterparts. Any partner may capitalize on that
know-how to compete directly with the other partner.
·
Conflict over how to run the joint venture can tear it apart
and result in business failure.
·
In the case of international joint venture, conflicts may
arise over the use of local resources, local technology, local employees,
compliance with local standards and policies, export volume, operating
procedures, use of intellectual property and technology, use of foreign
partner’s technology by local partner, etc.
·
Disputes may stem when foreign partners start neglecting the
local partner after the foreign partners may consider the local partners’
assistance unnecessary. Foreign partners may even think of dissolving the joint
venture.
·
Local partners may start own business by seceding their
relationship with joint venture when they could master the technology and develop competitive skills Capitalizing on
their acquired know-how, may launch their own products in separate brand names.
·
The joint venture firm may begin to compete more with one of
the partners than the other when all partners are in similar business.
·
Problems may arise. When the sponsoring firms do not provide
support to the joint venture equally.
·
Although the partnering companies may not have problems, they
may face problems due to complaints from the customers about poorer service or
about other issues.
The
purposes of Merger and Acquisition Strategies:
The
purposes of merger and acquisition are primarily similar. They can-
·
dramatically strengthen an company’s market position;
·
open new opportunities for competitive advantages;
·
fill resource gaps and allow the new company to do things
which the prior companies could not to alone;
·
combine the skills and competitive capabilities of the merged
companies;
·
achieve wider geographical coverage and greater financial
resources;
·
add production capacity and expand into new areas; and/or
·
ensure considerable cost-saving through combining operations
of a number of companies.
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